Media Centre: Press Releases

Canadian-Made Video Games Once Again Showcased to the World at E3
Published June 15, 2010

Los Angeles, June 15. 2010 – Canadian-made video games continue to wow the world at this year’s Electronic Entertainment Expo (E3) in Los Angeles. Over 20 major made-in-Canada game titles are being showcased by ESAC member-companies for the first time at E3 2010, including Assassin’s Creed Brotherhood, Company of Heroes Online, FIFA Soccer 11, Kinect Joy Ride, NHL Slapshot, Shaun White Skateboarding, and TRON Evolution. (complete list follows)

Canada is the globe’s third-largest video game producing country with hundreds of world class companies continuing to benefit from the Canadian advantage.

“The Canadian-made video games presented at E3 are showing the exceptional creativity and innovation of our industry in Canada,” said Danielle Parr, Executive Director of the Entertainment Software Association of Canada (ESAC). “Many of the hottest titles at the show come from Canada’s vibrant game development community. Canadians export more than maple syrup and great hockey players. We produce some of the best video games in the world,” she added.

In 2009, Canada’s video-game industry accounted for more than $2 billion in retail sales of entertainment software and hardware, generating $1.7 billion in direct economic activity to the Canadian economy. The Canadian industry employs over 14,000 people and is continuing to grow at record pace.

E3 is the preeminent trade show for the global interactive entertainment industry. The expo brings together the developers, publishers, buyers, venture capitalists and media moguls of the entertainment software world, and showcases the latest competitive products and trends. This year’s expo takes place from June 15-17 at the Los Angeles Convention Centre.

The ESAC is the voice of the dynamic and growing video and computer game industry in Canada. Association members include the nation’s leading interactive entertainment software developers and publishers including Electronic Arts, Ubisoft, Activision Blizzard, Microsoft Canada, Nintendo of Canada, Sony Computer Entertainment, Disney Interactive Studios, THQ and Take Two Interactive, as well as distributors Solutions2Go and Team One Marketing.

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For more information, visit www.theesa.ca or contact:

Julien Lavoie, ESAC Public Relations
647-860-1841 or jlavoie@theesa.com


Backgrounder:

New Made In Canada Games Showcased at E3 2010

• Assassin's Creed Brotherhood (Ubisoft)
• Assassin's Creed: Lost Legacy for the Nintendo 3DS (Ubisoft)
• Battle of Giants: Dinosaur Strike for the Nintendo 3DS (Ubisoft Quebec)
• Company of Heroes Online (Relic Entertainment / THQ)
• EA SPORTS Active 2 (EA Canada)
• FIFA Soccer 11 (EA Canada)
• Hollywood 61 (code name) for the Nintendo 3DS (Ubisoft)
• Kinect Joy Ride (Big Park / Microsoft Game Studios)
• NHL 11 (EA Canada)
• NHL SLAPSHOT (EA Canada)
• NBA ELITE 11 (EA Canada)
• NBA JAM (EA Canada)
• Pirates of the Caribbean Armada of the Damned (Propaganda Games / Disney Interactive Studios)
• Scrabble for iPad (EA Mobile Montreal)
• Shaun White Skateboarding (Ubisoft)
• Shaun White Skateboarding for the Nintendo Wii (Ubisoft)
• Tetris for iPad (EA Mobile Montreal)
• Tom Clancy's Splinter Cell Chaos Theory for the Nintendo 3DS (Ubisoft)
• TRON Evolution (Propaganda Games / Disney Interactive Studios)
• Warhammer 40,000: Space Marines (Relic Entertainment / THQ)
• Your Shape Fitness Evolved for Kinect on Xbox 360 (Ubisoft)